Promoting ‘Sustainability’ in popular culture
Is there a sense of 'Ubiquitous Greening’?
A range of motives, from diverse contexts such as:
Ethical Awards Ethical Awards. www.guardian.co.uk/observer-ethical-awards
Government eco-initiatives in all areas. www.direct.gov.uk
Some big business groups moving towards zero carbon and carbon neutral policies
Conscience salving carbon off-setting with uncertain but potential benefits
Organic “Fairtrade” own brand goods in supermarkets
Ecological Intelligence & Radical Transparencey. Daniel Goleman on Oprah!
In short there is a growing feeling of interconnectedness and coming together in a way which could only be dreamed about thirty years ago.
Micro Finance schemes such as Kiva